Nadine’s background
Born, raised and schooled in Germany until the age of 22, Nadine’s curiosity about foreign countries and the search for a beach-side lifestyle inspired her to move across oceans to Australia in 2007. She is a creative and innovative individual whose interest for creative writing, different cultures and languages started from an early age. This imagination and creativity developed into a passion for marketing in hospitality which she pursued in her tertiary qualification. Her technical, strategic and analytical skills gained within her professional career in marketing & brands, partnerships and digital commerce complete her unique skill-set that drives her to succeed every day.
Professional Biography
Nadine Koehler holds a Degree in Tourism and studied communication science for 2 years in Germany before relocating to Australia in 2007. Nadine has now more than 8.5 years of professional experience in e-commerce, brand marketing, Partnerships, event management and administration. She has developed her extensive marketing and analytical skills throughout a range of different positions throughout her professional career with Accor.
Nadine has spent 2 years at the Pullman Mercure Brisbane King George Square supporting the General Manager Gillian Millar in the Executive office and gaining her sales skills in the position of Event Sales Coordinator for a number of 16 versatile function rooms. Realising that her passion remains in Marketing, she then took on the position of Sales & Marketing Coordinator for Accor’s Upscale & Luxury Apartment Hotels (formerly Mirvac Hotels & Resorts) and relocated to Sydney in 2009.
Since then Nadine managed the majority of Marketing projects and high profile partnerships for four boutique apartment hotels, enjoying the challenges of transitioning from Mirvac Hotels & Resorts to Accor Hotels in 2011. Nadine developed a special interest and unique technical skills in digital commerce and was promoted to the position of Distribution & Ecommerce Executive in early 2014.
Let’s name a few of her major accomplishments throughout her 8+ years in Marketing, PR & Ecommerce;
Nadine established a new partnership with WEOA which resulted for one luxury hotel being awarded Wedding Hotel Venue of the year in 2014. She has also managed all wedding advertising & campaigns for the same hotel since 2010 which assisted in an increase in number of confirmed weddings from 5 to 27 with an increase in revenue of $200,000 within 3 years.
She initiated the set-up of four brand new hotel websites and managed all SEO and SEM disciplines since their launch in 2013. All 4 platforms combined now convert revenue of $305,000 per month on average.
Nadine led the successful PR launch campaign and developed a brand new identity of one Hotel restaurant in early 2014. This helped the restaurant’s brand awareness and the outlet doubled in revenue within 6 months.
She has also established a yearlong partnership with Opera Australia since 2012 which supported the increase in revenue for pre-theatre business doubling in revenue since then. She planned and executed a number of Conference campaigns in her career. The unique Mini Meetings Campaign in 2014 led to an increase of enquiries by 30% and an uplift in revenue by $60,000.
Nadine developed a partnership with A-List in 2013 that has driven 300 conference enquiries to two luxury conference hotels in 2014 with an approximate total value of $750,000.
As a Social Media expert, who participates in regular advanced Social media seminars & training sessions, has set up and managed 2 successful Facebook platforms since 2012. Both platforms refer 10 – 20% monthly traffic to their main hotel websites to increase conversion.
Since her employment as Marketing & PR Manager at the luxury Sofitel Sydney Wentworth, Nadine has led to a 50% increase in High Tea bookings for the Food and Beverage department. Nadine established a long term partnership with High Tea ware and lifestyle designer Cristina Re and therefore increased exposure with a themed High Tea strategy.
In addition to that, she has initiated to market the hotel as a wedding venue with her activation leading to triple the amount of enquiries and a 40% increase in total revenue within 9 months.
Nadine is successfully managing a portfolio of fifteen high profile partnerships including Walt Disney, The Australian Ballet, St George Open Air Cinema,The Art Gallery of NSW, Opera Australia and Archie Rose.
Nadine moved into the role of Brand Manager – all brands Pacific in October 2019 and since then managed three key Accor brands and supported two major Accor tactical campaigns. She has started a Bachelor’s degree in Marketing Psychology in July 2020 to further upskill in market research and consumer behaviour.
For more details please refer to her full resume.